Friday 24 May 2019

Review: Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin
My rating: 5 of 5 stars

Another great Seth Godin book.

This is a collection of posts from his great writings across many different topics.

Having read this as an audiobook, I unfortunately cannot recap some great quotes, but Seth brings forward the importance of the customer and "making moments matter". He reflects that too often the image is not the reality, and our role as leaders is to align words to action.

Interestingly I was reading this at the time as "The Startup Playbook" by David Kidder (that one on the Kindle). These really complemented each other for key customer focus and challenging yourself and the organisation.

Seth covers that the hardest thing to do is make hard decisions, which may involve people. However, passion, purpose and customer centricity are values, not tasks.

Seth always inspires you to think differently.

Do yourself a favour and read this book; as an audiobook it is great.

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